YEGGZ — a fresh take on everyday eggs
Bold brand and packet design that turns a commodity product into a memorable D2C brand.
- Client
- YEGGZ
- Industry
- Food & FMCG
- Country
- India
- Year
- 2025
The challenge
Eggs are about as commoditized as a product gets — most packets on the shelf look interchangeable, and shoppers rarely register a brand name at all. YEGGZ wanted to break that pattern: a brand people would actually ask for by name, without pretending eggs are something they're not.
We gave an everyday staple a bold, modern brand — confident type, a bright palette, and packet design that owns its category.
What we delivered
- Brand identity
- Packet design
- Range design
Packaging
A punchy packet system designed to feel premium and distinctly branded.
Range design
The palette and type system were built to flex across egg sizes and pack counts, so the brand stays consistent whether it's a six-pack or a family tray.
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