Hagrid Pet Food — packaging with personality
Playful, trustworthy packaging design for a pet-food brand that pet parents connect with instantly.
- Client
- Hagrid Pet Food
- Industry
- Pet Care
- Country
- India
- Year
- 2025
The challenge
Pet food packaging tends to fall into one of two traps: overly clinical nutrition-label design, or generic cartoon-animal cuteness with nothing behind it. Hagrid needed personality that pet parents would actually trust with their pet's diet — playful enough to stand out, credible enough to signal real quality.
We built warmth and trust into every panel — a friendly, ownable identity and a packaging system that balances personality with the clarity pet parents look for.
What we delivered
- Brand identity
- Packaging design
- Pack range system
Packaging
A characterful pack design that stands out in the pet aisle while communicating quality and care.
Range system
The pack architecture was built to scale across multiple product variants from day one, so new SKUs slot into the same family look without needing a fresh design pass each time.
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