Datesbury — premium dates, premium pack
Packaging design for a premium dates brand, crafted to signal quality and gifting appeal.
- Client
- Datesbury
- Industry
- Food & FMCG
- Country
- India
- Year
- 2025
The challenge
Dates sit in an unusual spot for packaging: the product is bought both as an everyday snack and as a festive gift, often by the same household at different times of year. Datesbury needed one pack design that could genuinely do both jobs, rather than looking like a budget everyday product or an overdressed gift box with nothing in between.
We designed a warm, premium packaging system that positions the product as a quality gift and an everyday indulgence alike.
What we delivered
- Packaging design
- Label system
- Product mockups
Packaging
A rich, tactile pack design built to justify a premium price point.
Label system
Warm, layered color and typography carry the premium positioning across every SKU, so the range reads as a cohesive gifting line rather than a set of unrelated pack sizes.
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