Ayuza Herbs — a wellness brand identity
Logo and brand identity for a herbal wellness brand rooted in natural, ayurvedic positioning.
- Client
- Ayuza Herbs
- Industry
- Wellness & Ayurveda
- Country
- India
- Year
- 2025
The challenge
Ayurvedic and herbal wellness brands tend to pull in one of two directions: overly traditional imagery that reads as dated, or generic modern wellness branding that could belong to any category. Ayuza Herbs needed a mark that felt rooted in real ayurvedic credibility without looking like every other herbal supplement on the shelf.
We designed a natural, credible identity that balances traditional wellness cues with a clean, modern execution.
What we delivered
- Logo design
- Brand identity
- Brand marks
Identity
A versatile mark and identity system built for packaging, digital, and print.
Versatility
The mark was designed to hold up at the small sizes packaging and app icons demand, as well as at full scale on print and signage, without needing a simplified secondary version.
Related work
All case studies
FlexFlora — a modern brand mark
Logo design for a modern brand needing a flexible, ownable mark.
Sugandh — spice branding with aroma you can see
Brand identity and a unified packaging system for a spice and café brand, built to feel authentic, premium, and instantly recognizable across a full product range.
Woodpressed — honest oils, premium pack
Packaging design for a range of wood-pressed and kachi-ghani oils, positioned around purity, tradition, and everyday premium quality.